VITALY RUSTANOVICH
My story began in Moscow, in 1972, where I was born and raised. After school, I got a higher education and spent many years building a career in Western companies. Now I am engaged in documentary and portrait photography. I also like to shoot and edit videos. I travel a lot in search of subjects of photo stories about people.
Hayao Miyazaki once said: “I’m not a storyteller. I’m a person who draws pictures.” So, I’m not a photographer either. I’m a person who pushes buttons. Tap the elevator button at the entrance. On the laptop keys. Tap the remote-control buttons. What would people do without buttons? Even in a car, you need to press a button to start the engine. And I press the shutter button on the camera, trying to catch that “crucial moment”. What would I do without the photo and without that black button?
About fifteen years ago, I felt that it was impossible to live with one “desk” job. A person needs a balance between what they “should” and what they “love”. Since then, year after year, I have been equalizing this balance.
My perfectionism constantly pushes me forward. I try to study and practice a lot in various genres: portrait, reportage, landscape, art, etc. I’m looking for a path, I’m looking for a style, I’m looking for a theme, and most importantly-I’m looking for viewers and heroes. I am sure that if you dig into ourselves, you will find something that will interest the viewer. The main thing is that this “something” is real, important and frank. Then the body, the look, the movement, the emotion-start working in the frame in a different way.
When photographing people, I always ask myself the same question-did I manage to get into the inner world of my hero at this moment, which is at a very subtle and deep level of perception? After all, it is there that amazing and touching stories live that you want to show the viewer.
When analyzing a new shoot, I try to understand whether I was sufficiently delicate and careful with the model, but at the same time attentive and focused to collect all the details of the “puzzle”. And when I fall into this state, I feel like I’m not just a person pushing a black button anymore.
I am a person with a camera that shows interesting stories.
What kind of story will you have?
These hidden worlds exist all around us, and sometimes you don’t even have to go anywhere. The best model is the person who is closest to you both spiritually and physically. You just need to disconnect from the flow of everyday information. For a few minutes or hours, forget about your phone, internet, TV, friends, work, and so on. And after a while, you will be shocked to see what sharpness of perception can be available to you. You will begin to notice the smallest details of the composition, the play of color, the interaction of forms, where not so long ago there was nothing to catch your eye. And you will begin to anticipate the course of events. This is hard to believe and hard to explain in words, but those who have experienced it will understand. In these moments, you are a photographer, not just a person pushing a button.
Rules
To make it easy and comfortable for us to engage in the creative process, I suggest that you familiarize yourself with my principles of working with clients:
- By selecting me as a photographer, you agree by default to accept my original style of photography, including post-processing. By participating in the shooting, you, dear client, agree that all photos are subject to my copyright, which allows you to use the images at my discretion. When publishing (on your part), you must indicate me as the author and photographer (my last name + first name or a link to my pages in social networks “@Rustanovich ” or “@Рустанович”).
- Advice and assistance in choosing images and locations, as well as the necessary specialists (stylists, makeup artists, etc.), will be provided by me in full. Also, I am ready to help you prepare for a photo shoot and successfully go through the entire process of shooting: I will help you cope with poses, remove unnecessary tension and find an outlet for your creative energy. I will advise you on how best to behave in front of the camera in order to feel calm and comfortable. Together with you, we will plunge into every stage of preparation for the photo shoot: from and to. Trusting a photographer is the key to successful photography.
- Ready-made photos will be available to you through your Personal Account, via an email link on a file sharing site, or on a special resource where you can not only download high-resolution images, but also mark the ones you like the most, as well as leave comments on individual frames. The link will be active from 3 to 30 days, after which the shooting materials will remain in my archive. Source files, as well as converted but unprocessed files, are not transferred to clients / models. In some cases, this is possible, but only as an “exception” and by prior arrangement. For more information, see the text of the offer agreement.
- I value my clients ‘ time, as well as my own. Your willingness to make an advance payment for a future photo or video project is a real confirmation of your interest to start and bring the business to a happy end. Therefore, you can confirm your appointment for the shoot and start preparing for the shoot after you have made an advance payment.
- Prepayment reserves the right to postpone the date and time of shooting, but no more than 2 times (see details here). The prepayment can be refunded in full if the shooting was canceled on my initiative (for more information about the prepayment refund, see here). Partial refund of the prepayment is possible, within the current legislation. The amount of prepayment is agreed upon at our first meeting (from 20% to 30% of the total cost of services). For more information about the terms of my services and pricing, see here.
- If you do not fully or partially agree with these principles, but still want to use my services, you must inform me about this before booking the shooting time (making a prepayment). It is better to do this by using a live chat in your Merchant Profile, available instant messengers, or by email. I am always in favor of finding an adequate compromise solution that will make every client who comes to me happy.
- The fact of transferring funds, including prepayment, means that the client fully agrees to the terms of service described on this site, including the site user agreement, terms of the offer agreement, agreements for informational and advertising mailing lists and the personal data use policy.
PEOPLE SAYS
We met Vitaly earlier in Moscow.
But it just so happened that we were caught in the lens of his camera in Israel!
Location: Jerusalem is an amazing ancient city that I admire, awe and love!
Weather: it was very warm and sunny, which is not typical for this time of year yet!
Mood: Vitaly helped us feel very comfortable and relaxed!
Even in the suitcase, I accidentally found my dress and Mila pants in the same lemon shade!
The photos turned out to be very lively, emotional, bright and atmospheric!
With sincere gratitude to @rustanovich!
I want to say a huge “THANK YOU” to Vitaly for taking on the difficult task of photographing our family with a child. Because initially my daughter did not want to be photographed and walked away from the camera, but Vitaly was able to tell her so many correct words that she was so enthusiastic to agree to all the ideas and did everything you asked her, and when the child is happy and calm, then the parents can safely enjoy the process and the photos they received.
Thank you for being able to capture this special period in our lives exactly as we feel it!
One of the most prominent American photographers Arnold Newman he said that many photographers believe that if they buy a better camera, they will be able to take better photos. The best camera will not work for the photographer if there is nothing in his head or in his heart.
Israel, Bat Yam, 2023.
Truly talented Vitaly Rustanovich through photography reveals the inner state of the soul, something real, not a pose and staging, but a feeling, an emotion…
Photography is a complex visual language when words are powerless.
I want to say a huge thank you to Vitaly for the photo shoot! First of all, Vitaly helped us choose an image for a photo shoot, which is very important in order to look good and beautiful. Further, he suggested how to behave with children at a photo shoot – take toys and food, good poses so that the face can be seen, etc.
Also, Vitaly listened to our wishes – it is to capture shots in the camera, individual photos of children, quickly and deftly catch interesting shots when children are playing and etc
We would like to express our sincere gratitude for the beautiful photo shoot! We are very happy with the result!
Vitaly, a very astute photographer. He was able to quickly win over and maintain a generally good mood throughout the shoot. It was emotional and comfortable. Thank you so much for the photos!
On behalf of our family, we want to sincerely thank you for:
- for your excellent work
- for professionalism
- for an individual approach
- for excellent organization of the filming process.
These are the lucky ones moments will always remain in our family thanks to your creativity. Big withthank you for such bright positive emotions that always arise when we view photos from our site. Rozhdestvenskaya photoshoot!
We had a large order for photographing and aerial photography of suburban properties – 30 locations in southern, central and western Norway. The result exceeded all our expectations. A unified style, beautiful interior and exterior photos, as well as videos raised our company to a new level and helped to increase the flow of customers. We are very happy, thanks to Vitaly for his professionalism and individual approach. We recommend Vitaly for conducting business photo projects.
The most difficult part of being a documentary photographer is getting up from the couch. Get ready and leave the house with the camera on your shoulder, and not drown in doubts: it will work — it will not work, it will be allowed — it will not be allowed, it is interesting to someone or not interesting. I do not know an easier photographer to climb than Vitaly.
The ability to communicate with people is a key issue in the professional aptitude of a documentary photographer. Sociopaths and introverts have nothing to do in this work, it is better to look into yourself in object photography or product photography. Vitaly came to Moscow with business experience, his ability to talk and negotiate with people, the ability to make friends and maintain relationships can only be envied.
The photographer’s technical capabilities are being improved at a previously unimaginable pace. The camera, which today seems to be the limit of perfection, is obsolete in two years. Vitaly is always at the peak of his abilities. Not only a camera — a computer, a drone, a car, after all, everything that a modern photographer’s work is impossible without, Vitaly always has the best ones.
What else does it take to become and be a good photographer? Talent, of course. And that’s all right with Vitaly. Everyone would like that.
In a world where artificial intelligence can create almost any image, one of the few advantages of a human photographer is the ability to give another person physical companionship and warmth. One of the joys of documentary and portrait photography is the sense of belonging, when the photographer’s interest in someone else’s life meets with the willingness of people to share the moment in which they live. I think Vitaly has this interest and this warmth – sincere, so people easily share their moments with him and accept themselves in his pictures.
Vitaly and I met quite spontaneously. He wrote me about renting equipment to «Lykia», and as a result, after 2 days we went on a hike along the Saint Paul’s Way. We had provided our photographer, but to be honest, now I remember it from photos of Vitaly: detailed, bright, interesting. There are portraits and panoramas and photos of the kitchen and funny moments. In general, Vitaly got an excellent «photo-report». I would say a great thanks! I think we’ll be working on one of my routes in the near future.